Cellist and composer Zoë Keating is a one-woman orchestra. She uses a cello and a foot-controlled laptop to record layer upon layer of cello, creating intricate, haunting and compelling music. Keating is known for both her use of technology, which she uses to sample her cello onstage, and for her DIY approach, releasing her music online without the help of a record label. Her self-released albums have reached #1 on the iTunes classical chart several times, she has over 1 million followers on Twitter and her grassroots approach and artists' advocacy has garnered her much public attention and press. She serves as a governor for the San Francisco Chapter of the Recording Academy, was named a Young Global Leader by the World Economic Forum and serves on the boards of the Magik Magik Orchestra and CASH Music, a nonprofit organization that builds open source digital tools for musicians and labels. She is a trustee of the World Economic Forum's Future of the Internet Initiative. In 2014, her husband, Jeffrey Rusch, was diagnosed with stage IV non-smoker's lung cancer. While she halted her music career to care for him and their four-year old son, their struggles with health care and insurance became the new subject of her blog. Rusch died in 2015 and Keating continues to advocate on his behalf for patients, data portability and the simplification of medical insurance.