The Feather Flags industry has its own trade magazines that can only be offered to them through industry organizations (usually freely available). There are also various advertising sign conferences and trade shows. Both of these can be a very cost-effective way to advertise your feather banners business, especially you are targeting to wholesale feather flags (FAST1banner) to other sign shops to reselling.
The main advantage for advertising your feather flags on trade magazine is that the circulation will be low, which means you can get half or quarter pages of ads at a relatively cheap price. However, be sure to check the “distribution” number (not the “reader” number) because some magazines are much more valuable than other magazines. Unlike yellow pages, you get an almost straightforward response from this type of advertisement, which usually gets better after repeated insertions.
A very important point for any magazine ad is that the right-hand corner of the right-hand page is the most efficient location for advertising your feather banners by far. Don’t let anyone try to deceive you, otherwise. This is a proof of the truth. If necessary, please pay an additional fee to get this position. It can determine the difference between success and failure. I have only used this position.
Recently in Cyprus, I am discussing this issue with a landscape gardener, who I have supplied some #1 economy – feather banners for them. He is complaining that his advertisement has not received a response. After trying the ‘correct’ position, he was shocked!
There are regular advertising sign trade shows & conferences specialized in Feather Flags and all other kind of banner sign display products. These can be a great way to add business, I have used it very successfully many times.
A retail feather flag shop, as well as a place where you can run your business, is also a very effective advertisement, and there is bound to be a business. But of course, this will be the best job, if your goal is a variety of transactions, maybe vehicle graphics as well.
The downside is that this will greatly increase your overhead (as mentioned earlier), but if it is in the right place, it may prove to be very profitable. Of course, you can also use these premise for other related businesses (perhaps laser printing).
If your goal is the general public’s card ship graphics, etc., this can be an excellent exposure and very cost effective. Obviously, you need to do some examples that show what you can do, and display some Stock Feather Flags samples (e.g. Open House Feather Banner) with various graphics you can provide. Although I have never done this myself, I have seen others doing this very effectively.
Almost every ‘special interest’ has a lot of magazines for them, which may prove to be a very cost-effective advertisement for your Feather Banner business (if this is your target area).