Studies on how to custom design retractable banners find that there is a basic “link of interest” with the public — a fundamental appeal in which the consumer can be directly interested on the advertising graphics on the retractable banners (eyeBanner). Very often this is the one outstanding quality or feature which the consumer can expect to find on the retractable banner, for the product advertised on it.
The complexity of designing a great custom design for a retractable banner to advertise a product, is that there are always one thing which means more to the consumer than any other. In the case of Palmolive Soap, the link of interest is disclosed in the four words, “Keep that Schoolgirl Complexion.” In the case of Goodyear Tires Retractable Banners, the link is “Good Wean” Having found this link or fundamental appeal, it should serve as the background design creative of the roll up banners of the entire advertising effort.
Long-time contracts in Advertising space in a shopping mall or pop up space, requires careful planning and consideration of a series of creatives for the retractable banners (read more ideas here) before any design is created. In Roll Up Banner advertising, we must usually have in mind a series of six or twelve custom designs. For other type of Banner Display Advertising, a series of creative should have at least four designs.
What the consumer behavior psychologists tell us about the value of repetition, proves that there must be close continuity of thought in a series of advertising retractable banner designs. Variety in the superficial details lends a certain amount of interest, but the advertiser should keep in mind the fundamental principle that to build belief he must constantly repeat the same basic design theme with same retractable banner size (read more…). Thus, if an advertiser makes radical changes in his different retractable banner designs, jumping from one theme to another, he obviously reduces the repetition value of his campaign and makes immediate recognition difficult or doubtful.
Retractable Banners advertisement should have: