Advertising is undoubtedly (or should be) your most expensive operating expenses for your feather flag business. The more money you spend on successful advertising, the more you will increase your feather flags sales turnover (hopefully your net profit). This is an indirect cost that cannot be cut corners, although the money spent on invalid advertising is obviously meaningless and is just a wastage.
The direction you want your feather flag business to take will determine which type of ad is best for you. Basically, you have the following options:
Personal recommendations must be your best (and cheapest) form of advertising for your feather flag shop, which is undoubtedly how I ensure most of my business. Of course, it takes time to ‘kick’, so you can’t rely entirely on this (especially at the beginning). Remember, this also works in the opposite way; if you have a reputation that is unreliable or not bad at work, the word will spread!
If you are selling feather flags as FAST1banner (https://www.one-economy.com/feather-flags/), if you don’t have your own logo, you will be quite strange! Whether it’s upgrading your vehicle or using a magnetic logo, it will be very effective and cheap advertising channel. I recommend your own custom feather flag to use reflective materials, which is five times the cost of non-reflective, but the effect in the dark is awesome.
If you are targeting your feather flags for general business, it must be worth it, but if your goal is a specific deal, that’s not the case. Since they are only published once a year, it may take several months to take effect, so in the initial phase, you have to study something else. I personally never used the yellow page advertising, but another business was very successful.
If your goal is a specific transaction (as I did), this can be very effective because you can accurately target the areas and transactions you want. I started my first advertising flags business like this, but in order to reduce costs, I designed and printed all my own brochures/price lists, copied and printed the mailing list (from the yellow pages of my local library), and Stuffed with my own envelope (with the help of my friends). There was a special offer at the post office, and I mailed about 5,000 copies there for free.
The result is very good, but the work is very hard. After this initial special offer, I was overwhelmed by business, so I changed my advertisement of my feather flag business to a trade magazine.